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PEI Kids > Press Releases & Media > Hedge Funds Care/Help For Children and PNC Foundation Grants Will Help Fund PEI Kids’ Child Abuse and Bullying Prevention Efforts

Hedge Funds Care/Help For Children and PNC Foundation Grants Will Help Fund PEI Kids’ Child Abuse and Bullying Prevention Efforts

Lawrenceville, NJ – September 10, 2013 – To help Mercer County students learn how to best protect themselves and others, nonprofit PEI Kids expects to present approximately 550 workshops in more than 70 local schools this school year. This work — part of the 28-year-old organization’s overall mission to “promote and maintain a safe environment for all children” — is made possible through funding from the NJ Department of Children and Families, the Lawrence Alcohol and Drug Alliance, Trenton Thunder Charities, Wells Fargo, local school districts, and recent grants from Hedge Funds Care/Help for Children and PNC Foundation.

“PEI Kids’ school workshops address sensitive topics that teachers are not necessarily equipped to handle,” explainsMelody Powell, PEI Kids’ Director of Prevention Services. “Topics include child assault and sexual abuse prevention; bullying prevention; and cyber-safety. Everything is presented in engaging and age-appropriate manners, and the children leave with Hedge Funds Cares - croppedincreased knowledge of how to stay safe.”

As the New Jersey Child Assault Prevention (CAP) designee for Mercer County for more than 25 years, PEI Kids’ reaches over 14,000 children, as well as their teachers and parents, each year with its Prevention/Education programs. According to Powell, last year alone, PEI Kids staff members presented a total of 549 workshops in more than 70 Mercer County schools.

With the “sole mission to prevent and treat child abuse,” Hedge Funds Care, doing business as Help for Children (HFC), is a first-time donor that has granted PEI Kids $40,000 to support the costs of presenting the Child Assault
Prevention workshops to approximately 3,500 County children, as well as their teachers and parents. An international charity, HFC is supported largely by the hedge fund industry. HFC seeks to raise as much money as possible to fund programs that prevent and treat child abuse and to showcase the philanthropy of the hedge fund industry. Since its inception in 1998, HFC has awarded over 1,000 grants totaling more than $36 million.

Longtime donor PNC Foundation’s recent $21,000 grant will be specifically used to present anti-bullying workshops to a total of 60 classrooms of first and third graders in Trenton schools. Workshops focus on the negative effects of bullying, proven non-aggressive solutions and effective methods to stay safe. In honor of its longtime support for PNCPrevention/Education efforts and its devotion to the well being of children in the community, PEI Kids presented PNC with its Community Partner Award this past June.

“Government funding for schools and prevention/education efforts has, unfortunately, been reduced in this perpetually challenging economic environment,” states Penny Ettinger, PEI Kids Executive Director. “Corporate and foundation investment in our work is more important than ever, and PEI Kids is so very thankful that Hedge Fund Cares/Help for Children and PNC Foundation share our deep commitment to creating a healthier, less violent and safer community for our children.”

About PEI Kids

PEI Kids’ aspiration for the children of Mercer County, NJ, is “Safe Kids, Sound Futures.” Currently serving approximately 16,000 children and their families each year, the nonprofit organization began in 1985 when, while working at a rape crisis center, its founders discovered there were no local services tailored for children who had been sexually abused. For the past 28 years, its mission has been dedicated to promoting and maintaining a safe environment for all children. Its services have expanded to include engaging, developmentally appropriate and culturally diverse Prevention/Education and Intervention programs relating to personal safety; physical and sexual abuse; understanding physical and educational differences; school safety and bullying; anger management; gang prevention; and the overall well-being of the child and family. The County Prosecutor’s Office refers 100% of child sexual abuse victims to PEI Kids, and it is currently the lead agency of the Greater Mercer Coalition to Prevent Child Abuse. PEI Kids also provides client services to foster care children and their biological families, supervising more than 1,600 family visits each year and transporting foster children and family members to visitations, and medical and other important appointments. To learn more about PEI Kids’ many programs and services for Mercer County children and families, and how you can support its efforts by volunteering or donating, please call 609-695-3739 or visit All calls regarding possible abuse are confidential.

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